Brand footprint: Template
Creating a brad footprint and guideline is a long game, and requires a lot of stakeholder management. One of the key aspects of stakeholder management is to be able to present in a nice way. This resource is meant to give you a template that you can use to get alignment.
This resource is going to be pretty exhaustive, and most certainly you'll not be able to cover all the sections. And that's OK. The main purpose of this resource is to get you started. It will take a lot of collaboration to fill this out. But the first step needs to be taken.
Brand Introduction
Vision statement
Mission statement
Core value prop
Brand Wedge statement
Brand personality
Personality trait 1
eg. witty, authoritative etc
Briefly describe the trait
Personality trait 2
eg. witty, authoritative etc
Briefly describe the trait
Personality trait 3
eg. witty, authoritative etc
Briefly describe the trait
Personality trait 4
eg. witty, authoritative etc
Briefly describe the trait
Brand look
Brand Colors
Attach screenshots of the brand colours and their HEX code
Typography
Attach the fonts that your brand uses. You can also attach the font files
Iconography
Attach the icons used in your brand
Imagery
Attach the images used in your brand. The objective here is to give an idea of which typr of images to use
Logos
Attach the screenshots the logo, and all the variations to be used
Brand Tone
Tone of voice
Tone 1
eg. chummy, lighthearted etc
Briefly describe the tone
Tone 2
eg. chummy, lighthearted etc
Briefly describe the tone
Personality trait 3
eg. chummy, lighthearted etc
Briefly describe the tone
Personality trait 4
eg. chummy, lighthearted etc
Briefly describe the tone
Example of copies to use
What the brand shouldn't say? | What the brand could say? |
|---|---|
Brand Behave
Specify the brand behaviour for different scenarios
Scenario | Brand policies |
|---|---|
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